The Mirror reports former Hear’Say singer Kym Marsh has been dumped by her label Universal Records after an embarrassing string of flops.

“In the end it was a matter of when, not if, Kym was going to be dropped,” an insider revealed.

“The bottom line is she wasn’t selling records and we couldn’t see how it was going to be turned around. Universal is desperate to save money and this week there were 40 redundancies. This is no time for sentimentality.”