Following the footsteps of Britney Spears, Robbie Williams and Atomic Kitten, Gareth Gates is to become the brand new face of Pepsi.

Signing an undisclosed six-figure deal at London’s glamorous Savoy Hotel, his image is set to appear on special Pepsi cans.

A spokesperson for Pepsi said “Although Will won ‘Pop Idol’, Gareth is just as big a star and is ideal for our campaign.”Mentioned earlier on Pop-music.com, Gareth will release his debut number, ‘Unchained Melody’, which happens to be a cover of The Righteous Brothers’ classic. Out on 18th March, he’s going to do some proper chart battle with George Michael who releases his racy new single, Freeek, on the very same day.