In a bid to develop her business enterprise, Jennifer Lopez is about to dabble in the world of designer fragrances and cosmetics.
J-Lo’s Sweetface Fashion Company has signed a worldwide marketing contract with the Lancaster Group, a top manufacturer of cosmetics, fragrance and sun-care products. The agreement allows Lancaster to develop and market make-up and perfumes under the J-Lo By Jennifer Lopez Brand.
The Lancaster Group says the products will mirror “the inspirational, confident and desirable qualities of Jennifer Lopez herself.” The goods will be made available in the US, UK, Germany, Austria plus Switzerland and at select departmental stores where J-Lo fashions are currently sold.In an official statement, the ‘Ain’t It Funny’ singer/actress said “The dynamic and creative energy of the Lancaster Group is exactly what I am looking for in a partner to bring this fragrance to the market.” She went on to say “I think people will find that this fragrance embodies the J-Lo brand’s spirit, character, energy… it is a true reflection of the modern, independent, yet passionate woman.”
In other Jennifer Lopez reports, the 31 year old Latino superstar can be next seen on the big screen in the thriller, ‘Enough’, which is due in US cinemas on 24th of May.