Nelly is to launch his new album fashionably this month, when he transforms London’s trendy Ladbroke Grove into his very own Nellyville for one day only.

On 27th of June, the area around the Westway, including the Ion bar and the Subterrania club, will be decked-out with US-style bunting and banners, while stilt-walkers, fire-eaters and breakdancers will be doing their thing on the West London streets.

The celebrations will kick-off good and proper at 7.00pm, when a host of DJs, such as Ras Kwame and Da Firing Squad, will be spinning tunes at Ion. The party will then carry on until the wee hours of the next morning, when it’ll move along the road to the Subterrania, where Kwame and Da Firing Squad will be joined by DJ Swing, DJ 279, DJ Semtex and a crowd of celebrities.

Despite all the pomp and ceremony around the launch of the album, ‘Nellyville’, which is released on 1st of July, it’s still blurred if the rapper himself will be in town to join in the festivities.

‘Hot In Herre’, the first single to be lifted from the album, like predicted, has stripped its way to bag itself a No.4 slot on the UK singles charts.